Use mail merge tools to send personalized emails with unique prefill links to optimize data collection and simplify form filling process for your users.
| Mail merge for Google Forms | Email marketing tools | |
|---|---|---|
| Primary purpose | Prepopulate and share forms to reduce data entry errors | Send personalized promotional campaigns to drive engagement |
| Key features | Create secure prefill links and send personalized email to users | Segment users and send targeted promotional campaigns |
| Use cases | Membership forms, intake forms, Feedback forms, consent forms | Newsletters, promotional campaigns, transaction emails |
| Data collection | Supports various question types such as likert scale, rating, grid questions, file uploads & more | Supports basic question types such text, number, dropdown, checkboxes, multiple choice |
| Form UI design | Fully customizable UI with advanced data validations | Simple responsive web form with limited customization |
| Prefilled forms | Prepopulate answers by creating prefill links with exposing data | Offers limited support; pass values via URL to prefill forms |
| List management | Easily import data from Google Sheets and apply filters to segment users | Create and manage subscriber lists with sophisticated segmentation capabilities |
| Email design | Easy to use WYSIWYG editor to set up email template with mail merge for personalization | Offers customizable email templates with drag and drop editor to create visually appealing emails |
| Email tracking | Basic email tracking with form drop-off analytics | Advanced analytics to track open, click through and bounce rates |
| Workflow | Custom workflow to manage form submissions | Advanced email automation based on customer journeys |
| Compliance | HIPAA, GDPR, Data privacy regulations, CAN-SPAM Act | CAN-SPAM Act, GDPR, PDPA, CASL, PECR |
| Pricing | $$ | $$$$$ |
| Popular products | Formesign for Google Forms; YAMM, Mailmeteor, Mail merge for Google Sheets | Mailchimp, Campaign Monitor, GetResponse, Sendgrid, Constant contact, Mailerlite |
